IN THE NAME
"TRACK” is a symbol of commitment to training and racing, while “SMITH” represents dedication to a specialized craft - an obsession with quality and function.
Our logo, the hare, is an animal that relies upon its speed. Not as a predator, but as a survivor. The hare is a runner’s runner. The timeless object of the chase. In folklore and mythology the hare is often portrayed as the trickster: quick-witted, outsmarting his opponents at every opportunity.
Likewise, Tracksmith is a challenger. Without the size or scale most brands enjoy, we rely on our ingenuity. We are small, so we need to be nimbler, quicker and craftier.
When we started Tracksmith, we commissioned British illustrator Gary Chalk to create the original hand-drawn illustration of our hare. We affectionately named him, “Eliot,” as a tribute to the legendary Eliot Lounge in Boston.
We’d love to hear from you or, better yet, run with you. You can visit us at the Trackhouse, 285 Newbury Street in Boston's Back Bay. Or reach out to the team at email@example.com. FAQ's can be found here.
Interested in working at Tracksmith?
We love to hear from those who embody our passion for running and are driven by a competitive spirit. Current openings are listed here.